Communication is Key - HudBay Minerals Taps into the Growing Multimedia Trend

It is no surprise that multimedia and web communication has become an integral part for any company, large or small, to communicate efficiently with fellow employees, customers, and/or investors. We have personally observed this adaptation of web multimedia to be a growing trend, especially in the mining industry. More precisely, media such as video and animation has allowed some mining companies in the industry to update or inform investors about business reports, statistics, and/or trends in a timely, succinct, visual, and most importantly, entertaining manner.

Most recently Stan, Victor, and myself visited HudBay Minerals to document a quarterly report. However, we decided to add to what might have been a typical ordinary PDF Q2 quarterly report. Through a particular signature Silverpoint style, we applied a cinematic quality to the video of the President and CEO, David Garofalo. By using our two Canon 5Ds, one Canon 7D, and our Philip Bloom Slider for movement, we were able to create what we believe is definitely a more filmic, personable, and therefore more effective delivery of his message.

While we were there, we also had the opportunity to film John Vincic, Vice President, Investor Relations and Corporate Communications.  In the video he talks about how HudBay’s new online HudBay XChange Intranet site will accomplish everything mentioned in the first paragraph, creating a tight knit and communicative company using multimedia.

So cheers to David Garofalo and John Vincic for doing a great job on set, and HudBay Minerals for being yet another company in the mining industry that is utilizing the power of video to its fullest potential.

Josh