Top 10 reasons for quarterly & Bi-Monthly video reports

The Corporate Message – a closer look at Quarterly and Bi-Monthly Video Reports.

Silverpoint breaks down the Top 10 reasons to have one:

1. Bring your company to life – it conveys emotion, trust, professionalism, personality, and an interaction between your company and its shareholders, investors, employees, and the public.

2. Informative – a corporate message video allows you to communicate regularly with your audience and a great deal of information can be communicated in a short period of time.

3. Opportunity – use the distribution powers of a regular message to instil confidence in your existing and potential investors, explain new developments to potential clients, and reach beyond any geographical limitations. 

4. Market trends – 90% of Internet traffic will be video by 2014, and it will be the preferred form of communication.  It is critical to establish your audience today!

5. Return on Investment (R.O.I.) – compared to traditional forms of media, the production of video content distributed over the Internet is inexpensive, but the perceived value in the public is high.  In addition, there is little hosting, maintenance and support costs due to user-friendly sites such as Youtube, Vimeo, and Facebook.

6. Effectiveness – visual mediums are much better absorbed and received versus plain text.  People are more naturally drawn and attentive when they can see and hear it. Furthermore, they are more likely to watch a 2-5 minute video than they are to read text for the same amount of time.

7. Dynamic and Versatile – with the right digital media solution and strategy, any corporate message video can easily be integrated into other forms such as social networks, corporate website, existing corporate videos, presentations, and marketing material. It is easy to create several smaller short videos that can serve many different purposes and goals.

8. Competition – a regular corporate message can help you differentiate yourself from your competitors.  Use your ability to bring your company to life to make you unique and personable. 

9. Energy – by communicating your company objectives and goals, it is an excellent way to channel the focus and motivation of your employees.  In addition, it also a way for you to get your clients/investors excited about new products and developments.   

10. The Silverpoint ‘Cinematic Experience’ – with all great things, comes a great story.  No strategy is complete unless we can connect the company with the audience.  Thus, we dedicate all our energy and expertise to ensure that the story of each of our unique clients is properly delivered. 

Vince