Rowenta Straight & Curl: Instructional Video

There are but many perks when the guys at Silverpoint Media work with the fine people at Rowenta Beauty.  Their brand is recognized all over the world, their products are found in many of our homes, and lucky enough we often get a hand in trying and enjoying many of their latest and greatest beauty products…well...maybe it’s more accurate to say our wives do, but nonetheless.

Recently we once again had the pleasure to work with Sonya Latreille, the Product Manager for All-Clad and Rowenta Beauty, on instructional styling videos teaching consumers and stylist on how to use the new Rowenta 2 in 1 Ceramic Ionic Curling Iron (Straight & Curl).  The idea was to produce a video that demonstrates to both professionals and amateurs alike, the tricks and techniques used to create 5 distinct hairstyles for the modern and fashionable woman.

Suffice to say it ‘s not very hard for us to agree to projects produced by Rowenta as we often find ourselves in trendy locales, surrounded by beautiful women, and working with familiar, smart, and kind people. But some of you might be asking; how do the “manly men” of Silverpoint accomplish the task of instructing women on how to use a feminine product successfully?

Well, apart from the guidance and vast knowledge from experts such as Sonya and Toronto Fashion Week lead stylist & Rowenta Beauty artist Dee Dagher. The key to our success when creating any instructional video has always been to produce a piece that not only effectively instructs the target demographic, but also has the ability to teach even our selves - no matter how familiar or foreign the product. So that’s right ladies, what we have here is in fact the first ever, media production house who can confidently and fabulously: straighten, curl, wave, and volumize your hair.

As a result the video itself was a huge success, receiving numerous compliments within the industry and countless DVD copies readily requested.  The video was also used through online distribution and on their website here with great exposure.

Josh 

P.s. If you would like an appointment with our lead hair designer and COO Vince Chan, please leave a comment in the comment section below with your appointment request and we’ll do our best to fit you into his busy styling schedule.