A Youthful Experience at Sunrise

For this next post, we produced a commercial for Sunrise Montessori School. I think I have my daughter, Anna, to thank for getting us this job, because she kept telling the teachers that I film and photograph.

The owner of Sunrise, Grace, called me in initially to do a photo shoot and design the signage for the school. As an after thought, she mentioned that she had purchased airtime on Fairchild Television for a commercial. That instantly set up our partnership and we began to collaborate and develop a concept for the school. Stan put together a great storyboard in order to visualize the schools different age groups. The objective was to convey the educative growth, beginning from toddlers and progressing to higher elementary groups. As a side note, the challenge was to put all the information into a quick thirty second commercial. Yikes!

The filming day was very exciting, both for the team and many of the children; Though they had previously seen me at Sunrise on the day of the photo shoot, the silverpoint team brought much more equipment and lighting for the commercial. The kids really enjoyed the entire shoot and really kept the energy flowing throughout the day for us. They were amazing to work with and we were rewarded with their undivided attention. 

Thus the Sunrise commercial was a big success because of the hard work, dedication, sincerety, and enthusiasm that everyone kept up.

Keith