Rowenta - LG Fashion Week 2010

It was another year down at fashion week. Our role was a little different this time. This year we shot at Rowenta's augmented reality booth on their red carpet. Here, the fashion forward were able to show off their latest trends and styles, with the photos uploaded to Facebook for an online photo style-off; the winner receiving the most "likes" on his/her photo. You can find all the photos here on Rowenta's Facebook page. While there, we also shot for Krups, some behind the scenes, and a couple of runway shows. 

It was a great week, with the main hall full of the well dressed and fantastic looking people of Toronto - it was almost like a fashion show in itself. At the Krups booth I was filled with the many delicious complimentary Chocolate chinos and coffees from their newest coffee making products. It was great to have them next door, giving me the energy needed for a full week of shooting.   

As with every year the event was exciting and at times breathtaking; seeing what the great Canadian designers are doing today. 

Thank you very much to Sonya, Humaira, and Sadine for bringing us out to this wonderful event. 

Cheers, 

Keith