Top 10 reasons for quarterly & Bi-Monthly video reports

The Corporate Message – a closer look at Quarterly and Bi-Monthly Video Reports.

Silverpoint breaks down the Top 10 reasons to have one:

1. Bring your company to life – it conveys emotion, trust, professionalism, personality, and an interaction between your company and its shareholders, investors, employees, and the public.

2. Informative – a corporate message video allows you to communicate regularly with your audience and a great deal of information can be communicated in a short period of time.

3. Opportunity – use the distribution powers of a regular message to instil confidence in your existing and potential investors, explain new developments to potential clients, and reach beyond any geographical limitations. 

4. Market trends – 90% of Internet traffic will be video by 2014, and it will be the preferred form of communication.  It is critical to establish your audience today!

5. Return on Investment (R.O.I.) – compared to traditional forms of media, the production of video content distributed over the Internet is inexpensive, but the perceived value in the public is high.  In addition, there is little hosting, maintenance and support costs due to user-friendly sites such as Youtube, Vimeo, and Facebook.

6. Effectiveness – visual mediums are much better absorbed and received versus plain text.  People are more naturally drawn and attentive when they can see and hear it. Furthermore, they are more likely to watch a 2-5 minute video than they are to read text for the same amount of time.

7. Dynamic and Versatile – with the right digital media solution and strategy, any corporate message video can easily be integrated into other forms such as social networks, corporate website, existing corporate videos, presentations, and marketing material. It is easy to create several smaller short videos that can serve many different purposes and goals.

8. Competition – a regular corporate message can help you differentiate yourself from your competitors.  Use your ability to bring your company to life to make you unique and personable. 

9. Energy – by communicating your company objectives and goals, it is an excellent way to channel the focus and motivation of your employees.  In addition, it also a way for you to get your clients/investors excited about new products and developments.   

10. The Silverpoint ‘Cinematic Experience’ – with all great things, comes a great story.  No strategy is complete unless we can connect the company with the audience.  Thus, we dedicate all our energy and expertise to ensure that the story of each of our unique clients is properly delivered. 

Vince

Communication is Key - HudBay Minerals Taps into the Growing Multimedia Trend

It is no surprise that multimedia and web communication has become an integral part for any company, large or small, to communicate efficiently with fellow employees, customers, and/or investors. We have personally observed this adaptation of web multimedia to be a growing trend, especially in the mining industry. More precisely, media such as video and animation has allowed some mining companies in the industry to update or inform investors about business reports, statistics, and/or trends in a timely, succinct, visual, and most importantly, entertaining manner.

Most recently Stan, Victor, and myself visited HudBay Minerals to document a quarterly report. However, we decided to add to what might have been a typical ordinary PDF Q2 quarterly report. Through a particular signature Silverpoint style, we applied a cinematic quality to the video of the President and CEO, David Garofalo. By using our two Canon 5Ds, one Canon 7D, and our Philip Bloom Slider for movement, we were able to create what we believe is definitely a more filmic, personable, and therefore more effective delivery of his message.

While we were there, we also had the opportunity to film John Vincic, Vice President, Investor Relations and Corporate Communications.  In the video he talks about how HudBay’s new online HudBay XChange Intranet site will accomplish everything mentioned in the first paragraph, creating a tight knit and communicative company using multimedia.

So cheers to David Garofalo and John Vincic for doing a great job on set, and HudBay Minerals for being yet another company in the mining industry that is utilizing the power of video to its fullest potential.

Josh 

AEM – Quarterly Summary

In October we were asked to film Agnico-Eagle Mines Limited's Q3 report. This was filmed using our Canon 5d Mark II & Canon 7d DSLR cameras along with our Kessler Crane Philip Bloom slider and is the inaugurate of the upcoming quarterly series.  

We recently filmed the fourth quarterly update for AEM which has just been released to the public on their website www.agnico-eagle.com. Every quarter, Vice-Chairman and CEO, Sean Boyd graciously stands in front of our 3 DSLR Canon Cameras and provides the stakeholders and communities, regular video updates to accompany their quarterly press releases. AEM has had the foresight and understanding of the value to utilize this medium to keep stakeholders informed with their progress of operations, targets, outputs and strategic plans for the future. 

At Silverpoint Media Inc., we believe this is not just an ongoing trend, but is becoming the forward movement – for companies such as AEM to strategically exploit the power of cinematic videos and posting on social media site such as Youtube and Vimeo. Adopting this method of film to deliver their message is concise, informative and entertaining – which makes their audience more knowledgeable and very appreciative. Regardless of genres, everybody remembers a great cinematic experience.

Cheers,

Victor Chew