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    Entries in mining (8)

    Monday
    Aug152011

    Communication is Key - HudBay Minerals Taps into the Growing Multimedia Trend

    It is no surprise that multimedia and web communication has become an integral part for any company, large or small, to communicate efficiently with fellow employees, customers, and/or investors. We have personally observed this adaptation of web multimedia to be a growing trend, especially in the mining industry. More precisely, media such as video and animation has allowed some mining companies in the industry to update or inform investors about business reports, statistics, and/or trends in a timely, succinct, visual, and most importantly, entertaining manner.

    Most recently Stan, Victor, and myself visited HudBay Minerals to document a quarterly report. However, we decided to add to what might have been a typical ordinary PDF Q2 quarterly report. Through a particular signature Silverpoint style, we applied a cinematic quality to the video of the President and CEO, David Garofalo. By using our two Canon 5Ds, one Canon 7D, and our Philip Bloom Slider for movement, we were able to create what we believe is definitely a more filmic, personable, and therefore more effective delivery of his message.

    While we were there, we also had the opportunity to film John Vincic, Vice President, Investor Relations and Corporate Communications.  In the video he talks about how HudBay’s new online HudBay XChange Intranet site will accomplish everything mentioned in the first paragraph, creating a tight knit and communicative company using multimedia.

    So cheers to David Garofalo and John Vincic for doing a great job on set, and HudBay Minerals for being yet another company in the mining industry that is utilizing the power of video to its fullest potential.

    Josh 

    Tuesday
    Jul052011

    Wona Pit


    With each mining project, we try to upgrade our animation by concentrating on details. Semafo was a great experience because I was able to create a more realistic final product. These are some of the elements I focused on:

    One of the requirements that Semafo requested for this project was to populate an area with trees.

    In total, over one thousand trees were created through particle instancing. The difficult part in Maya, however, was to make each tree unique in and of itself. We solved this problem by writing an expression, or code, that assigned a random value for scale and rotation to each tree. We then applied the code to the surrounding area and presto! Unique trees suddenly surrounded the mining sight.

    The client had specifically requested the pit flythrough animation to be similar to a scene from one of our favourite Hollywood blockbuster series, Star Wars. They asked us to mimic the scene in which the star ship flew across the Death Star. This dramatic effect was created using a camera roll and the project was finalized in After Effects.

    We also used animated Cloud layers in order to enhance the look of the maps. The clouds consisted of a shadow layer, which darkened the land, as well as a diffuse layer, which brightened it. Lastly, in the final sequence – the zoom out into space – a camera shake was added to emulate turbulence. 

    Large attention to little details really helped us naturalize the animation for Semafo and created an overall cinematic feel. 

    Boris

    Monday
    Jun202011

    The Silverpoint Solution: Exploring "Layered Shading" in 3D Animated Property Flyovers

    A huge challenge, that several companies in the mining sector have, is trying to get their investors to fully understand their story and goals for the future. One of the difficulties Brendan Cahill from Pelangio expressed was, "Aside from geologists, most of us can't visualize or understand a conventional data sheet - even the 2D drawings and illustrations were sometimes confusing."

    Silverpoint Media has been responsible for producing 3D animated property flyovers for different mining companies (for example, Pelangio). We were told by several other mining Corporations that these 3D animated property flyovers entertain and help to simplify and educate the clients. In doing so, otherwise complicated stories become visually comprehensible within a couple of minutes.

    Since every 3D animated property flyover uses maps to locate the property area of the mines, we wanted to show you one of the techniques our company uses to improve satellite images that typically look very plain and dull. In other words, we perform a task similar to that of Pantene ProV - which takes dry and damaged hair and rejuvenates it back to its original sleek and silky self. You get the point…

    One of the techniques that our animation team used was “layered shading.” This involved an image that was used to differentiate between land and water, giving both surfaces their distinguishing attributes such as bump and specular. Such an approach adds a great deal of realism to the scene, creating a proper sun glare on the water surface. In addition, this image can also control the reflectivity of the water, and if used in conjunction with falloff (3D Studio Max) or facing ratio (Maya) it can create realistic fresnel reflections.

    Below you can see an example of this process:

    By using this technique, we can rapidly add realism to the landscape renders without making the project overly complex. 

    Victor and Boris

    Friday
    May272011

    Goldcorp - Cerro Negro Project


    We are back from another round in South America! The last time we travelled there, we filmed something for Lithium Americas… this time, we were called on by Goldcorp. We were commissioned to create a ten minute technical film documenting the potential of their most recent exploration project, Cerro Negro, located in the Patagonian plains, in southern Argentina. We packed our bags with thoughts of epic scenery, adventurous treks across rough terrain, and of course their method of barbecuing known as "asado". There are three things you must respect when in Argentina: their wine, soccer, and "asado".

    Long distance projects are always more finicky, particularly when selecting which equipment to bring. I prefer to be nimble and not tied down with loads of gear. We are usually doing a ton of traveling between sites with little time to spare and with a compact crew (i.e. Josh and I).  Little did we know that the airline would throw a challenge at us; they lost our tripod case somewhere between Miami and Buenos Aires. I envisioned doing some handheld work, but definitely not the whole shoot! 

    Handheld shooting is used to create a more intimate or "in-the-middle-of-the-action" sort of feel. In other words, the subtle movements of the cameraman give a more organic feel to the shot. The downside is that it can be very tiring, because you are cradling ten pounds of camera in your hands while trying to be as still as possible. We managed to shoot 16 interviews this way. Was there excessive camera shaking? Yes. I was happy with how the shots turned out, albeit it was a bit like looking at it during an earthquake (maybe about 6.0 on the richter). Was I nervous about the footage we were taking home? Perhaps a little… but I knew we could run the footage through After Effects to stabilize it. However, I ended up doing something completely different which I will talk about later.

    The experience on site was great. The people we worked with were extremely accommodating and it was a pleasure to shoot in such an environment where we all anticipated a great outcome. The weather was spectacular, with sun and billowy clouds creating a dramatic backdrop for our shots as if on cue. The only nuisance we encounted was the wind. We were warned not to leave the doors to our truck open lest the wind should carry it off! 

    We didn't want to settle with a run-of-the-mill documentation of the project. We wanted to create a heightened feel for the audience. The goal was to reflect the culture, the beauty of the land, and the tenacity of the people working on the project. To me this was about adventure and a certain amount of romanticism. 

    Back at the office it was time to formulate the edit and stabilize the footage. I was originally doing some tests using After Effects (to stabilize the footage) but it is somewhat circular to take footage from Final Cut, export it to After Effects, and then render it back to Final Cut again. It would be more advantageous and less time consuming to remain in one environment and not lose any quality by rerendering the footage. Final Cut has a built-in stabilizer called SmoothCam which I never took too seriously; I had visions of some really corny examples of stabilizing SD handicam footage from a year back. Anyways, I decided to try it out. It was an almost perfect solution! I say almost, because if SmoothCam was set to make the footage completely shake free, then I might have run into issues of rolling shutter. Therefore, I had to strike a balance with the settings so that I preserved some motion in the shot, so that the rolling shutter effect wouldn't be so prominent.

    Anyways, please feel free to have a look at the final piece. It debuted in New York during an investor and analyst event that Goldcorp was hosting. It now resides on their homepage. Most importantly for us, we were told that it was effective and the feedback was positive and great. LAN Chile, by the way, found our tripod bag and we picked it up on the way home through Buenos Aires.

    Stan

    Tuesday
    Apr122011

    PDAC 2011 - Awards videos

     

    For the past 5 winters, from December to March there has been an abundance of energy in our office. Only one acronym can truly describe it... PDAC!

    This year has been no different in that we’ve created 7 awards bumpers and 7 awards videos for the PDAC Awards Gala – whilst producing another 3 videos and 5 animations for clients who attended PDAC.

    Those of you who are unfamiliar: The Prospectors and Developers Association of Canada (PDAC) is a national association representing the mineral exploration and development industry. 


    The logo animation we created for PDAC in 2007 in which they still use to this day

    For half a decade we’ve had the privilege to work with PDAC to create the awards presentations which showcases at PDAC’s prestigious Awards Dinner. Historically, PDAC had been showing slide shows of each of the award winners while having the presenters narrating live from a script. Let’s face it, public speaking is EXTREMELY nerve racking, and at times, so was the anticipation of some of the presentations.

    The remedy was to make it more polished, informative and entertaining. We gladly took the challenge and produced videos using selected images from each award winner and included a pre-narrative by Brian D. Paul, recorded at The Vault Studios


    Here is the video we produced for the PDAC in 2008

    This year, however, was the first year where we were appointed to film each of the 7 award winners! We traveled near and far, equipped with our trusted Canon 5d Mark II & Canon 7d cameras, and complimented with our Kessler Crane Philip Bloom slider. The result  – a HUGE success and another industry standard is set in the mining industry. Right after the event ended I was asked by some familiar faces in the audience how Silverpoint is going to top this years’ production as they said it was absolutely outstanding! The PDAC planning committee were delighted with the feedback from the award winners who stated the videos were truly engaging and captured the essence of each of them. The highest praise we could receive!


    This is the Distinguished Award of Patricia Dillon produced in 2011

    Between 2006 – 2011: the evolutions, improvements and expectations continue to grow not only with PDAC, but within Silverpoint Media as well.

    We would also like to thank the PDAC team that we’ve worked with over the past years - With a special Thank You to - Saley Lawton, PDAC Director, Communications & Memberships.

    “Your insight and knowledge is uncanny. Happy retirement and we wish you all the best in your future endeavours!”

    Cheers,
    Victor Chew